Zawya - Press Releases: IP launches Purple Teaming service to enhance operational readiness and bridge the gap between security investment and actual capabilities

Dubai, UAE: Group-IB, a leader in predictive cybersecurity technology innovation for investigating, preventing, and combating digital crimes, today announced the launch of Purple Teaming, an advanced security readiness verification service that brings together offensive and defensive teams in real time to test how well an organization’s defenses, teams, and operational processes can detect and respond effectively to today’s most prevalent cyberattack techniques.

Unlike traditional penetration testing, which concludes with a report after completion, Purple Teaming employs a proactive, real-time feedback approach. Group-IP's Red Team executes scenarios that simulate threat actor behavior, while the client's defense teams monitor and respond to these activities, refining detection rules and response plans in real time, creating a continuous cycle of improvement throughout the project.

All exercises are based on Group-IB threat intelligence and aligned with the global MITRE ATT&CK® framework. Scenarios are tailored to each organization's specific technology environment and can include simulations of ransomware attacks, Active Directory attacks, supply chain breaches, and data exfiltration, all conducted securely without impacting business continuity. The service is delivered over a period of one to eight weeks and can be delivered on-site, remotely, or via a hybrid model to meet the needs of organizations of all sizes and operational structures.

By bridging the gap between the theoretical capabilities of cybersecurity teams and their actual performance in simulated attack scenarios, Purple Teaming addresses one of the most persistent challenges in enterprise security: the mismatch between investment in security tools and platforms and actual operational readiness. Clients emerge from each project with tangible, measurable improvements in detection coverage, updated response procedures, and defense teams that have gained practical experience in dealing with threat actor behaviors that mimic real-world attack campaigns monitored by Group-IP.

The service is directly based on Group-IP's adversary intelligence capabilities, which have been built on more than 1,600 high-tech cybercrime investigations since the company was founded in 2003. This intelligence depth allows for the design of scenarios that reflect the actual tactics, techniques, and operational procedures of threat actors most closely associated with a client's industry and geographic region, rather than relying on general attack frameworks that are uniformly applied to all organizations.

Commenting on the launch of the service, Dmitry Volkov, CEO of Group-IB , said: “Organizations today face a fundamental question of accountability; they have invested heavily in detection and response capabilities, but many have not actually tested how well these capabilities function under a real attack. Purple Teaming provides a clear answer to this question. It is not just a formality to meet compliance requirements, but a structured, intelligence-driven process that precisely identifies where detection capabilities falter, where response procedures fail, and where training has not kept pace with evolving threats. The goal is not to uncover vulnerabilities for their own sake, but to translate that knowledge into measurable improvements in the organization’s cyber resilience.”

Konstantin Damotsev, Global Head of Red Teaming Practices at Group-IB , said: “The most important thing we offer in Purple Teaming is not just the offensive simulation tools, but the intelligence behind every scenario we run. When we simulate a ransomware attack or an Active Directory attack, we don’t rely on generic scenarios or templates, but rather recreate the actual behavior of threat actors that Group-IB has tracked and investigated across thousands of real-world incidents. This accuracy is what gives the exercises their true value, as defenders learn how to detect the actors who are actually targeting them, not a hypothetical adversary. The impact is immediate when a detection base can identify activity that has never been tested in a real-world operating environment.”

Purple Teaming complements Group-IP’s portfolio of cyber resilience services and enhances the company’s solutions in threat intelligence, managed extended detection and response, and incident response. The service is available globally through Group-IP’s network of cybercrime resilience centers in Asia Pacific, Europe, the Middle East and Africa, the Americas, and Central Asia.

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