This facility reinforces Chery’s long-standing commitment to quality, customer satisfaction and the development of local talent in the UAE.

Dubai, UAE: Chery Emirates, part of Abdul Wahed Al Rostamani Automobiles, announced a new milestone in its ongoing journey to enhance customer experience and promote service excellence with the opening of the new Abdul Wahed Al Rostamani Automobile Academy facility in Abu Dhabi, enabling the company to invest in the continuous development of its technical, sales and after-sales teams .

The new training facility is located in Mohammed Bin Zayed City in Abu Dhabi, and supports talent development in the automotive sector in Abu Dhabi and the wider UAE market. By accessing this new training facility, Chery Emirates is strengthening its market growth trajectory by ensuring its employees are equipped with the technical knowledge, product expertise, and customer-centric skills necessary to deliver a consistently high level of ownership experience across the UAE, supported by extensive training capabilities .

The Abdul Wahed Al Rostamani Automotive Academy also operates a 736-square-meter facility in Sharjah, featuring advanced technical training areas and state-of-the-art classrooms designed to support both practical and theoretical learning. The two facilities work together to enable teams from the major automotive brands represented by Abdul Wahed Al Rostamani Automotive in the UAE, including Chery, to enhance their capabilities in line with evolving customer expectations and industry standards.

The academy helps Chery UAE build a stronger base of trained technicians, service advisors, sales specialists, and operational teams. Training areas include mechanical engineering programs, bodywork workshops, product knowledge, sales and service excellence, soft skills, and vehicle operations management.

In 2025, the Academy delivered 3,361 training days for employees through 359 sessions, reflecting the growing importance of structured skills development in the automotive sector. These programs are delivered by a team of nine certified and qualified automotive trainers, led by Mr. Subramaniam N.K., ensuring compliance with regional and international standards .

Commenting on the initiative, Zaher Sabbagh, Director of Chery UAE, said: “The customer experience is shaped by every interaction, from the showroom to the service center. As Chery continues to grow in the UAE, our focus is on ensuring our teams have the skills, confidence, and technical expertise to deliver the level of service our customers expect. Access to the new academy in Abu Dhabi enhances our ability to raise service standards, support local talent, and build long-term trust with Chery customers.”

In addition to building daily skills, the academy also prepares employees to participate in regional and global skills competitions. This focus on excellence has contributed to Abdul Wahed Al Rostamani Automobiles employees winning 64 awards up to 2025, underscoring the value of continuous learning and high-performance training .

This investment in human capital development comes at a time when Chery UAE continues to strengthen its market presence, supported by rising demand and growing brand confidence, with the company recording a 14% year-on-year increase in sales. This growth was achieved during a period of uncertainty in regional markets, reflecting the organization's focus on building long-term resilience across its various automotive operations .

As the automotive sector in the UAE continues to evolve, Chery Emirates continues to consolidate its position by investing in qualified teams, enhancing service capabilities, and adopting a customer-centric approach that supports the brand’s aspirations for growth and excellence in the local market .

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About Sherry

Since its founding in 1997, Chery has relied on technological innovation throughout its journey, adopting a comprehensive vision to build a highly competitive automotive brand with a strong global presence. Through its continuous pursuit of technological innovation, Chery became the first Chinese automaker to export complete vehicles, CKD parts, engines, manufacturing technology, and equipment to global markets.

Thanks to its product development strategies, focus on local sensitivities, and talent acquisition, Chery's brand now covers more than 80 countries and regions, boasting over 13 million users and holding the top spot in Chinese passenger car exports for 21 consecutive years. Chery has also become the leading Chinese company in building global automotive brands, ranking 14th globally in the 2023 list of the top 50 Chinese automotive brands worldwide.

In 2023, Chery entered into a strategic partnership with the AW Rostamani Group, one of the UAE’s leading business groups with over 52 years of experience in the automotive sector. This partnership combines Chery’s global presence and commitment to environmentally friendly technological advancements with the AW Rostamani Group’s long-standing legacy of customer satisfaction and extensive experience in the automotive market.

For more information, please visit the website: www.cheryuae.com or call the toll-free number: 80024379.

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