As the summer holidays approach, Alef Education, a leading global education technology company based in the UAE , is calling on parents to reconsider the concept of learning during school holidays, by moving from traditional academic routines to more natural, richer and more inclusive forms of development and growth both inside and outside the home.

Through its “Turning Screen Time into Learning Time” and “Guidelines for Purposeful Use of Screen Time” campaigns, “Alef Education” provides practical insights to help families turn ordinary daily moments into opportunities to enhance reading and math skills, and develop curiosity and self-confidence, without the summer vacation becoming an extension of the school term.

The company's message to parents this summer is that learning during holidays should be purposeful, not pressure-based. Simple family activities, such as reading together, discussing stories, planning travel budgets, measuring ingredients while cooking, and exploring new places, can effectively support children's cognitive development. At the same time, technology, when used systematically, can support storytelling, reading instruction, vocabulary development, and problem-solving skills in interactive ways suitable for different age groups.

Jeffrey Alphonso, CEO of Alef Education, said: “Summer holidays should not be seen as a break from learning, but rather as a transition to a different learning environment. While children need time to rest, play, travel, spend quality time with their families, and explore the world around them, setting aside simple, regular moments for reading, conversation, problem-solving, and purposeful use of technology can help maintain and refresh essential skills. The goal is not to replicate the school environment at home, but to help children return to the classroom more energized, confident, and prepared for the next stage of their educational journey.”

Research and educational experience confirm that prolonged periods of school closure can lead to a decline in some basic skills, such as reading and mathematics, if not practiced regularly. Conversely, summer vacation presents a valuable opportunity for children to develop independence, enhance communication skills, satisfy their curiosity, and gain a deeper understanding of the world around them through informal learning experiences.

In this context, “Alef Education” emphasizes that the effectiveness of learning is not necessarily linked to formal or traditional methods, but rather recommends that families focus on continuity rather than intensity, by maintaining and revitalizing basic skills in simple and enjoyable ways that suit different age groups and integrate smoothly into the details of daily life.

Based on this vision, the “Alef Education” summer campaign, “Turning Screen Time into Learning Time,” focuses on empowering parents to integrate technology and everyday family activities to support continuous learning, ensuring that the summer break does not become an extension of formal education. This campaign complements the “Guidelines for Purposeful Screen Time Use” initiative, which encourages a balanced and conscious approach to digital media, ensuring that screen time is used to enhance real-world interaction, dialogue, and exploration, rather than replacing them.

The company also highlighted the role of its award-winning solution, “Alf Pathways,” in ensuring a smooth return to schools after the holiday. This solution is an ideal tool for teachers to assess students’ readiness, identify learning gaps, and provide targeted support, enabling students to resume their regular education with greater confidence.

About "Alef for Education"

Founded in 2016, Alef Education (listed on the Abu Dhabi Securities Exchange under the symbol ALEFEDT ) is an award-winning and leading provider of AI-powered educational solutions that transform learning from kindergarten to grade 12. Headquartered in Abu Dhabi, the company serves nearly 2 million students and 84,000 teachers across 19,000 schools in the UAE, Morocco, and Indonesia.

The company’s flagship platform, “Alef Platform,” provides personalized learning experiences that enhance student engagement and learning outcomes. Alef’s complementary platforms—Alef Pathways, Abjadiyat, and Arabits—offer innovative learning solutions covering multiple subjects and languages.

Alef Education adopts an innovative approach based on artificial intelligence, data-driven insights, and culturally appropriate content, and seeks to achieve a comprehensive shift in teaching and learning methods to ensure that all students have access to outstanding education.

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For more information, please visit www.alefeducation.com

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