Jeddah – The Saudi Arabian Federation for Automobiles and Motorcycles (SAMF) announced the renewal of its official sponsorship and support for the 14th edition of the National Automotive Sector Award for 2026. This step reaffirms the Federation's ongoing commitment to supporting private sector initiatives that contribute to the development of the national automotive market and the advancement of motorsports in the Kingdom of Saudi Arabia.

This renewed cooperation is based on the accumulated successes achieved by the award over 14 years, its high credibility and transparency, as well as the shared goals between the Union and the award in highlighting creative and outstanding individuals who achieve national and international accomplishments in this field.

A platform for competition and innovation

Organized by PR Arabia, a marketing communications agency specializing in the automotive sector for over three decades, the award is one of the most important incentive platforms in the Kingdom. The award aims to:

• Honoring individuals and companies with outstanding contributions in all branches of the automotive sector.
• To promote a spirit of competitiveness and innovation among local and global brands.
• Providing the best solutions and services that meet consumer expectations in the Saudi market.

On this occasion, Professor Waleed Qaranouh, the founder and Secretary General of the award, stated: “We highly value the continued support of the Saudi Arabian Federation for Automobiles and Motorcycles, and their presence as a key partner in this huge event that celebrates the achievements of the sector. This sponsorship gives us a great incentive to develop the award’s standards and raise the level of competition to befit the Kingdom’s status.”

The awards ceremony is scheduled to take place in Jeddah this November, and will see wide participation from major automotive companies, experts, and prominent figures. This year's poll will focus on certified vehicle categories, in addition to honoring key entities that contribute to the development of the Saudi automotive market.

Alignment with the Kingdom's Vision 2030

The continuation of the award comes at a time when the automotive sector is experiencing rapid growth, in line with the Kingdom's Vision 2030, which aims to diversify the economic base. Through this sponsorship, the Federation seeks to reinforce the Kingdom's role as a leading regional and international destination for the automotive industry and related events.

For more information, please contact:

Abdulrahman Al-Ramal

Media Relations Manager – National Automotive Sector Award

Email: abd.rammal@prarabia.me

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