An integrated system comprising more than 150 strategic partnerships, providing flexible financing solutions, exclusive offers, and diverse options.

The ceremony honored a number of partners who achieved outstanding performance during 2025 and 2026

Abdullah Al-Majham:

• "Tasheel" is the identity that will lead the next phase in developing consumer finance solutions at Boubyan.

• More than 150 partners have contributed to building an integrated system that provides real value to customers.

• Honoring our partners today embodies our belief that sustainable success is built on trust, collaboration, and shared growth.

Boubyan Bank announced the launch of its new identity for consumer finance solutions, “Tasheel,” during a special ceremony held in the presence of a select group of the bank’s leaders, its strategic partners, and representatives of a number of leading institutions and companies in various sectors, in a step that reflects its ongoing vision to develop financing solutions and provide a more flexible and easier experience that aligns with customers’ aspirations and their evolving needs .

The ceremony also honored a number of success partners who achieved outstanding performance during 2025 and 2026, in recognition of their role in supporting the growth and development process and enhancing the success of their strategic partnerships with the bank, reflecting the importance of joint cooperation in developing solutions and services that achieve sustainable value for customers.

A new identity for financing solutions

Commenting on this occasion, Abdullah Al-Mujhem, Deputy CEO of Private and Personal Banking at Boubyan Bank, said, “What we are witnessing today is not just the launch of a new identity, but a step within our vision to develop financing solutions and quality partnerships and build a more integrated financing experience. We believe that this identity will contribute to reintroducing the consumer finance experience in a more flexible way, providing customers with wider options, and opening new horizons for cooperation with strategic partners in various sectors.”

He added that “Tasheel” reflects an advanced stage of development in consumer finance business at “Boubyan”, which has witnessed continuous growth in recent years in terms of financing solutions, strategic partnerships, and the diversification of sectors covered by the bank, thus strengthening its position as one of the leading financial institutions in this field at the local market level.

He explained that customers have become more aware and keen to choose banking and financing solutions that give them a smoother experience and meet their daily needs in a practical and convenient way, which prompted Boubyan to continue developing its financing services in a more comprehensive manner that combines exclusive benefits and offers and quality partnerships based on a deeper understanding of customers’ needs and their changing lifestyles .

Al-Mujhem noted that the launch of “Tasheel” came in line with this trend, as the new identity represents a unified framework that brings together a wide range of diverse and innovative financing solutions under one umbrella, making it easier for customers to identify and benefit from the available options within a clearer and easier experience, which reflects Boubyan’s philosophy based on putting the customer at the heart of all the services and initiatives it offers.

** A wide network of strategic partnerships

He said that one of the most prominent pillars upon which "Tasheel" is based is the extensive network of partnerships that the bank has successfully built with more than 150 companies and institutions from various sectors.

The dynamism that enabled it to develop diverse offerings and options that meet the needs of a wide range of customers .

He noted that these partnerships include key sectors such as automobiles, healthcare, education, furniture, electronics, landscaping, and others, giving customers wider opportunities to benefit from financing solutions designed to meet their various needs .

He added that these relationships were not built on the basis of commercial cooperation only, but rather came as a result of years of joint work and growth, mutual trust and a shared desire to provide real value to customers, which was reflected in the quality of offers and services provided through this system. He stressed that the success of any financing experience does not depend on the product alone, but rather on its ability to unite the efforts of different parties within an integrated system that achieves real and sustainable value for customers, which reflects the approach that Boubyan Bank follows in building long-term strategic partnerships based on trust, integration and achieving common interests .

** Value exceeds funding

Regarding the benefits the new "Tasheel" brand offers customers in the consumer finance sector, he explained that it includes a wide range of financing solutions designed to meet their needs across various sectors, supported by exclusive offers developed in collaboration with strategic partners. These include special offers within select partnerships, some with profit rates as low as 0%, along with flexible financing options up to KD 25,000 and repayment periods extending up to five years. This provides customers with greater flexibility to plan and fulfill their diverse needs in a way that aligns with their capabilities and requirements.

Partners in Success

In a related context, Al-Mujhem said that honoring the partners in success during the ceremony embodies Boubyan Bank’s belief that sustainable achievements are not achieved individually, but are the result of long-term cooperation and relationships based on trust, commitment and achieving common interests .

He explained that the companies that were honored today presented outstanding models of cooperation, excellence and the ability to provide real value to customers, and contributed directly to enhancing the success of the initiatives and financing solutions offered by the bank .

He added that this recognition represents a message of appreciation to all partners who played a pivotal role in supporting the development and growth process, and contributed to establishing a culture of cooperation and innovation and achieving positive results that were reflected on various parties .

He pointed out that the diversity of the honored entities, including the automotive, education, healthcare, furniture, and other sectors, reflects the breadth of partnerships that the bank has successfully built, and underscores the importance of integration between different sectors in developing services and solutions that meet customer needs more comprehensively .

** Towards broader horizons of growth

He added, "We view Tasheel as the identity that will lead the next phase in developing consumer finance solutions at Boubyan, and we will continue to build on it by strengthening and expanding the network of partnerships, developing new benefits, and innovating more flexible solutions, which will enhance the value offered to customers and keep pace with their renewed aspirations."

Al-Mujhem concluded, "True success is not measured by the number of products we offer, but by the ability to anticipate market demands, develop solutions that enhance leadership, and forge strategic partnerships that keep pace with developments and open up broader horizons for cooperation and sustainable growth."
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Partners in success...

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