Zawya - Press Releases: Ambassadors of the "Ambassador Program" honored in recognition of their contributions to attracting major business events to Dubai
- More than 47 ambassadors were honored for their outstanding role in enhancing Dubai's position as a global hub for business events and knowledge exchange.
- The awards included winners in four categories: Dubai Centre for Economic and Professional Bodies, and local, regional and international events.
Dubai , United Arab Emirates: The Dubai Department of Economy and Tourism honored 40 members of the "Ambassador Program" in recognition of their outstanding contributions to attracting the most prominent international and regional conferences and meetings to Dubai, and developing and supporting locally established business events .
The recognition came during the program’s annual dinner, which celebrated ambassadors representing leading institutions and organizations from various sectors and industries, in appreciation of their active role in consolidating Dubai’s position as a leading global destination for business events, innovation and knowledge exchange .
The event was held at The Lana Hotel, part of the Dorchester Collection Dubai, and was organized by Dubai Business Events, the official events and conferences bureau of Dubai’s Department of Economy and Tourism. The evening was attended by a number of key partners, industry professionals, and program ambassadors, celebrating their contributions and highlighting the program’s role in strengthening Dubai’s diversified, knowledge-based economy, in line with the objectives of Dubai’s D33 economic agenda.
The event highlighted the growing role of the Ambassador Program in attracting high-level international conferences and meetings to Dubai, as well as its contribution to developing business events originating in Dubai, thus strengthening this ecosystem in the emirate. The evening's program also included entertainment performances by improvisational comedian Mina Licioni and musician Abdullah Al Shamsi, known as NotSoHuman , in addition to providing opportunities for networking and exploring potential collaborations between ambassadors and partners .
This year, ambassadors were honored across four main categories: local, regional, and international events, in addition to the Dubai Centre for Economic and Professional Bodies category for ambassadors who are members of the Centre. The honorees embody the diversity of expertise and outstanding representation of various sectors within the program, including healthcare, technology, academia, engineering, business, and the government sector. This underscores the program's ongoing role in enhancing Dubai's global standing and organizing events with a tangible positive impact on the city .
On this occasion, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, part of Dubai’s Department of Economy and Tourism, said: “We are proud to recognize the achievements of the Ambassadors of the Ambassador Program, whose continuous efforts are a cornerstone in consolidating Dubai’s position as a leading global destination for business events. With their extensive experience, distinguished network of relationships, and unwavering commitment, these ambassadors play a pivotal role in attracting international and regional conferences and meetings that contribute to enhancing knowledge exchange, developing various sectors, and supporting long-term sustainable economic growth.”
Al Khaja added: “The Ambassador Program continues to consolidate its position as one of the main drivers of the business events ecosystem in Dubai through its close cooperation with a select group of experts and institutions representing many sectors. This enables it to attract and develop quality events that reflect the depth of expertise and competencies that the city possesses, supporting the exchange of knowledge and enhancing the achievement of the goals of Dubai’s economic agenda D33 .”
Since its launch in 2010, the Ambassador Program has grown to include more than 350 members and has played a significant role in securing numerous prestigious events for Dubai. In 2025, Dubai Business Events submitted 747 bids, successfully winning 504 of them for events scheduled up to 2029 – a 15% increase in the number of winning bids compared to 2024. These confirmed events are expected to attract 272,262 participants, representing a 29% year-on-year increase. Dubai also hosted 481 business events last year .
As Dubai continues to strengthen its position within the global meetings, incentives, conferences and exhibitions sector, the "Ambassador Programme" remains a key driver of this progress, by supporting collaboration, innovation and excellence in the business events landscape .
For more information about hosting business events in Dubai, please visit the website :
www.dubaibusinessevents.com
Activities of members of the Dubai Centre for Economic and Professional Bodies | |
International Trade and Finance Conference of the UAE Chamber of Commerce | International Chamber of Commerce – UAE Branch |
MEGA Conference | Middle East Gas Association |
The association's first technical conference in the UAE and the " RAL" conference. | American Society of Heating, Refrigerating and Air-Conditioning Engineers – Falcon UAE Chapter |
Community Institute ( CAI ) Middle East Conference. | Institute of Community Associations |
The 12th Middle East Facilities Management Association (MEFMA CONFEX) Conference and Exhibition | Middle East Facility Management Association |
EO Singularity Conference | Entrepreneurs Organization – UAE |
New local events and member organizations | |
Women's Leadership Summit in Engineering | University of Dubai |
First Annual Breast Imaging Meeting | Emirates Breast Imaging Club |
First Conference of the Emirates Pharmaceutical Society | Emirates Pharmacy Association |
First Annual Conference of the Emirates Orthodontic Society | Emirates Orthodontic Society |
Decoding Pain: The Middle East's First Multidisciplinary Conference and Exhibition | The organization of doctors of Indian origin "Plus" |
Emirates Pediatric Pulmonology Conference | Emirates Chest Diseases Society |
The Middle East and Africa Medical Technology Regulatory Summit | Mecomed |
Scientific Journalism Forum | Sycom X |
Sustainable Destinations Forum | Expo City Dubai |
Winning regional hosts and member organizations | |
International Academy of Business Conference – Middle East and North Africa Chapter (AIB MENA) | University of Wollongong in Dubai |
Arab International Conference of Actuaries | Emirates Insurance Federation |
EMEA CHRIE Conference for Europe, the Middle East and Africa | Dubai College of Tourism |
International Hosts and Member Organizations | |
Global Symposium on Information Infrastructure and Networks | American University in Dubai |
International Conference on Electronics, Circuits and Systems | |
The 18th Pearl Conference in Police Work | Dubai Police |
The 20th Asian Ministerial Meeting of Asia and Oceania for 2025 on Anti-Doping in Sport | National Anti-Doping Agency of the United Arab Emirates |
Business Intelligence Conference for Technological Innovation | Horizon University College |
8th International Conference on Digital Signal Processing and Information Security | The Institute of Electrical and Electronics Engineers ( IEEE ) - UAE Section |
The 44th International Conference of the IEEE Consumer Electronics Association | |
International Conference on SoC Systems | The Institute of Electrical and Electronics Engineers ( IEEE ) - UAE Section |
Zayed University | |
International Conference of the International Association for Court Administration | Dubai International Financial Centre Courts |
International Association for Teaching and Learning in Higher Education Conference | Middlesex University Dubai |
The First World Conference on Eustachian Tube Research and Treatment | International Working Group on the Eustachian Canal |
World Summit of the World Federation of Intensive and Critical Care Medicine ( WFICC) | The Arab International Society of Critical Care Medicine ( |
The European Academic Integrity Network ( ENAI) Summer School | University of Wollongong in Dubai |
10th International Conference on Information Systems Design and Smart Applications | |
International Project Management Association ( IPMA) Research Conference | British University in Dubai |
IEEE International Conference on Smart Mobility | IEEE Technology and Engineering Management Society (TEMS) |
International Conference on Digital and Emerging Arts | Dubai Culture and Arts Authority |
Zayed University | |
World Congress of Engineers and General Assembly Meeting | Society of Engineers – United Arab Emirates |
SICOT World Congress of the Society of Orthopaedic Surgery | Emirates Orthopedic Association |
The International Congress of Beekeeping Associations "Apimondia " | Beekeepers Association in the United Arab Emirates |
Asian Conference for Talent and Creativity | Hamdan Bin Rashid Al Maktoum Foundation for Medical and Educational Sciences |
International Symposium on Mucopolysaccharidosis ( MPS) | Emirates Rare Diseases Society |
World Conference on Intensive and Critical Care | Emirates Intensive Care Society |
The Swift Annual Conference and Exhibition (SIBOS) | UAE Banks Federation |
Rotary International Conference | Rotary Club in the UAE |
About Dubai Festivals and Retail Establishment:
The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism, is responsible for developing the retail, restaurant, family entertainment and events sectors in Dubai, as well as supporting the emirate’s position as a world-class tourist destination and the best city in the world to live, work and visit.
About "Dubai Business Events":
Dubai Business Events (Dubai’s official convention bureau) aims to develop and increase Dubai’s share of the international business events market, driving economic growth, creating jobs, and fostering a knowledge-based economy in the emirate. As a division of Dubai’s Department of Economy and Tourism, the bureau’s primary objective is to solidify Dubai’s position as a leading business events destination by assisting organizers of international meetings, incentive trips, conferences, and exhibitions in planning and managing all aspects of their events. A member of the BestCities global alliance, Dubai Business Events strives to deliver the world’s best service experience for the meetings and conferences industry.
For more information, please contact:
mediarelations@dubaidet.ae
Iman Daoud
dbepr@bpggroup.com
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