United Arab Emirates / Kuwait : Deliveroo Middle East has announced a new partnership with Alshaya Group, a leading global brand management and operating company, to make a range of the world’s most popular brands available through the Deliveroo platform in both the UAE and Kuwait, including brands specializing in beauty, personal care, home and children.

Kuwait-based Alshaya Group manages a broad and diverse portfolio of international brands across multiple sectors in the region. Through this partnership, more than 10 premium brands will join the Deliveroo platform, offering customers a more varied shopping experience across categories including cosmetics and personal care, baby products, toys, and home essentials.

This collaboration comes as part of Deliveroo’s ongoing expansion of retail services, giving customers seamless and fast access to their daily needs beyond the food and grocery sectors.

In this context, Prashant Talwar, Director of New Services at Deliveroo Middle East, said: “Our partnership with Alshaya Group represents an important step in our journey to provide more choice, value, and convenience to our customers. By adding a selection of beloved global brands to the Deliveroo platform, we continue to enhance our retail offerings and expand our services beyond food and groceries. This is just the beginning, and we look forward to building on this partnership and adding more brands in the future.”

Rob Salisbury, Vice President of Marketing and E-commerce at Alshaya Group, said: “We are delighted to partner with Deliveroo to offer a new and unique way for our customers to enjoy our brands through a seamless and reliable delivery experience. This partnership is part of our ongoing commitment to enhancing growth and providing more choice and flexibility for our customers in the way they shop.”

Customers can now shop from a wide range of Alshaya Group's international brands, including Boots, Bath & Body Works, NYX, Mothercare, Muji, Ulta Beauty, Dr. Francis, and Disney, currently available exclusively through Deliveroo. This marks the beginning of a larger expansion plan that will see more brands join the platform in the future.

This partnership reflects Deliveroo’s continued investment in the Middle East region, and its role in supporting the development of the retail and e-commerce sector in the region, as well as enabling its partners to reach a wider segment of customers and find new growth opportunities.

Deliveroo Plus subscribers will also benefit from additional perks including offers, rewards, and free delivery on eligible orders.

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About Alshaya Group

The Alshaya Group is a family-owned company founded in Kuwait in 1890 with a proven track record of growth and innovation. Alshaya has established itself as a leader in managing and operating global brands, offering its customers unlimited choice with over 50 customer-favorite brands.

The group operates a large number of top-tier brands in the Middle East, North Africa, Turkey and Europe, with more than 3,500 shops, cafes and entertainment venues, a major logistics operations center and central food production facilities, as well as more than 125 e-commerce and digital shopping platforms including “Aura”, one of the largest loyalty programs in the region’s retail sector.

The company employs more than 50,000 people across multiple sectors including fashion, food, health and beauty, pharmaceuticals, hospitality, entertainment and family leisure, all united by a commitment to providing outstanding customer service and a unique shopping experience across the company’s various brands.

The portfolio of brands managed by Alshaya Group reflects the group's ongoing evolution and offers a wide range of choices that align with its customers' lifestyles. From shops and restaurants located in upscale malls to local cafes, drive-thru services, and online shopping, the group offers its customers their favorite brands such as Starbucks, American Eagle, Foot Locker, Victoria's Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane's, Shake Shack, Chipotle, Primark, and Ulta Beauty.

Discover more about Alshaya Group at www.alshaya.com.

About Deliveroo

Deliveroo redefines the food and shopping experience by delivering everything you want in your area right to your door, giving you a wide range of local options from restaurants, grocery stores and retailers, with fast, reliable delivery and value for everyone.

Deliveroo was founded in 2013 by William Shaw and Greg Orlowski, and in 2025 became part of Dash (NASDAQ: DASH). Today, we operate in more than 40 countries, including nine countries with the Deliveroo brand. To learn more, please visit the Deliveroo website.

For media inquiries, please contact Diana Kaadan via email: diana.kaadan@deliveroo.com.kw

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