Muscat : Continuing its strategic partnerships in support of the tourism and economic sector in the Sultanate, Sohar International signed a memorandum of understanding with Dhofar Municipality to be a strategic partner for the Dhofar Autumn 2026 events. This partnership comes within the framework of supporting efforts aimed at making the Dhofar Autumn 2026 season a success, which contributes to enhancing tourism, economic and social activity in the Dhofar Governorate, and highlighting its position as a leading tourist destination in the region, in line with the directions of sustainable development and Oman Vision 2040 .

The agreement was signed on Sunday, May 17, 2026, in the presence of His Highness Sayyid Marwan bin Turki Al Said, Governor of Dhofar. It was signed on behalf of Dhofar Municipality by His Excellency Dr. Ahmed bin Mohsen Al Ghassani, Chairman of Dhofar Municipality, and on behalf of Sohar International by Khalil bin Salem Al Hudaifi, Head of Government and Private Banking Group .

Commenting on this partnership, His Excellency Dr. Ahmed bin Mohsen Al Ghassani, Chairman of Dhofar Municipality, affirmed that this agreement comes within the framework of strengthening integration between the public and private sectors to support the Dhofar Autumn Season 2026 and enhance the visitor experience, noting that the season witnesses year after year increasing growth in terms of tourist attendance, accompanying events and service infrastructure, reflecting the advanced position that Dhofar Governorate has attained as an integrated tourist destination at the regional level .

His Excellency added: “We value our partnership with Sohar International, which reflects an effective model of institutional cooperation in supporting national initiatives and major tourism seasons, especially in aspects related to environmental sustainability, enhancing the quality of services, and providing quality initiatives that contribute to enriching the season and supporting the economic and social movement in the Dhofar Governorate, in line with the objectives of Oman Vision 2040.”

Under the agreement, Sohar International will provide comprehensive support for the season's events . The bank will supply environmentally friendly electric vehicles to the Dhofar Municipality, reaffirming its ongoing commitment to environmental sustainability principles and promoting clean transportation solutions during the tourist season. The partnership also includes collaboration on marketing and promotional campaigns, participation in activities and events associated with the season, and support for the season's media presence across various platforms .

Commenting on the partnership, Khalil bin Salim Al Hudaifi, Head of Government and Private Banking Group, stated: “Our annual partnership with Dhofar Municipality embodies our firm commitment and full understanding of the exceptional tourism and economic significance of the Dhofar Khareef season, which attracts over one million visitors from within and outside the Sultanate, exceeding OMR 125 million in spending. This constitutes a significant economic driver and a supportive path for economic diversification and increasing the contribution of non-oil sectors to the GDP. Furthermore, it has a far-reaching impact on job creation, stimulating SME activity, and encouraging investment opportunities, all of which contribute to strengthening the national identity of the Sultanate of Oman. At Sohar International, we affirm our pride in our strategic partnership with government sector institutions, particularly in supporting recurring tourism seasons like the Dhofar Khareef, which contributes to strengthening sustainable development paths and enhancing integration among the various vital sectors in the Sultanate of Oman .”

Sohar International continues to solidify its presence as a supportive partner for tourism seasons and national festivals across the Sultanate of Oman, which celebrate the cultural, tourism, and economic assets of each governorate. The bank is committed to providing high-quality experiences and innovative initiatives that enrich these seasons, stemming from its vision to support tourism development and enhance the economic and social value of national events. This includes contributing to a better overall tourism experience, raising visitor standards, and promoting domestic tourism by showcasing the natural and cultural attractions of Oman's governorates .

This agreement reflects Sohar International’s approach to building effective partnerships that contribute to supporting vital sectors and enhancing added value, thereby consolidating its role as a reliable partner in supporting sustainable development and enabling experiences that enrich society and the national economy .

About Sohar International :

Sohar International is one of the fastest-growing banks in the Sultanate of Oman, guided by an ambitious vision to become a leading Omani service institution with a global reach, empowering customers, communities, and individuals to thrive. Driven by this vision, the bank focuses on supporting individuals to achieve success by providing banking services that meet their needs in a constantly evolving world. It offers innovative solutions in commercial and investment banking, wealth management, Islamic banking, and other areas. The bank continues to strengthen its presence through an ambitious strategy centered on digital innovation and strategic regional expansion, including its presence in the Kingdom of Saudi Arabia. It is committed to delivering sustainable value through effective partnerships and providing an exceptional banking experience for its customers .

For more information, please visit: www.SIB.om

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