Dubai, United Arab Emirates — Apparel Group celebrated the opening of its newest New Yorker store at City Centre Deira, Dubai, on Friday, June 5, 2026. This opening adds a new fashion destination to the retail scene in the UAE, combining trendy fashion and casual looks that characterize New Yorker in one of Dubai’s most vibrant shopping destinations .

Fashion enthusiasts explored New Yorker's latest collections across its exclusive labels, FSBN, FB Sister, Smog, Amisu, Black Squad, Icono, IQ, Studio 71, Lucky Athletes, and Sensored, along with a variety of accessories designed to complete each look in style .

Visitors enjoyed a festive day filled with activities, with a live DJ performance creating a vibrant musical atmosphere throughout. Guests also savored freshly brewed coffee at the coffee corner. At the personalization table, guests added their own personal touches to bags and keychains, while a mobile photo booth captured the day's most memorable moments .

The opening coincided with the launch of New Yorker's Summer 2026 collection, celebrating the season's warm and vibrant spirit. The color palette featured soft pastel yellow, bright pink, warm brown, natural beige, and crisp white. The silhouettes were lightweight and the designs relaxed, offering both comfort and style. Ultimately, the collection was designed for anyone wanting to navigate the season with effortless ease, whether in the city or outdoors.

To discover the latest trends and collections, please visit newyorker.fashion .

About Apparel Group :

Apparel Group is a multi-billion dollar global company founded in 1996 and headquartered in Dubai. It operates a vast network of over 2,500 stores across 14 countries. The Group represents more than 85 prestigious international brands, including Tommy Hilfiger, Skechers, Aldo, Charles & Keith, and Tim Hortons, providing a multi-channel shopping experience that combines quality, innovation, and superior service. Apparel Group has established a strong presence in the GCC markets, including Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, and has also made strategic expansion into India, Southeast Asia, South Africa, and Egypt. Apparel Group employs a diverse workforce of over 27,000 people, led by its founders, Mrs. Seema Janwani Ved, Chairperson, and Mr. Nilesh Ved .

https://www.apparelgroup.com/ar/

About the New Yorker:

The brand opened its first store in Flensburg, northern Germany, in 1971. The core of the collection is youthful fashion, featuring denim, sportswear, and streetwear for a young, trendsetting clientele. To complete this look, New Yorker also offers a wide range of accessories and footwear. Overall, New Yorker stands out in the fashion world. Its collections reflect individual seasons and the latest trends, all designed with high quality.

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