While Dubai’s real estate sector continues to achieve historic levels of activity, with sales exceeding AED 286.4 billion during the first half of 2026 through more than 79,000 sales transactions, and the total value of real estate transactions reaching approximately AED 420 billion, the “One by Preston” project by Preston Real Estate Development Company succeeded in selling 50% of its units within just a few days of its launch, in an indicator that reflects the continued strong demand for residential projects with high investment value.

This performance comes in conjunction with the continued flow of local and international investments into Dubai’s real estate market, which has maintained its position as one of the fastest growing real estate markets in the world, supported by high demand for new projects, expansion of infrastructure projects, and the emirate’s continued attractiveness to investors and residents.

Preston Real Estate Development announced the opening of the project's Escrow Account and the issuance of Sales and Purchase Agreements ( SPAs ) for investors who have reserved their units, reflecting the project's regulatory readiness and enhancing investor confidence.

The One by Preston project, located in Dubai South, comprises only 56 two-bedroom residential units, giving it an exclusive character in one of the fastest-growing areas in the emirate, especially with the rapid development the area is witnessing, driven by strategic projects, its proximity to Al Maktoum International Airport, and future plans related to infrastructure expansion.

All units are fully furnished with luxury furniture from the Italian brand Casanova Italy , with prices starting from AED 999,000 for cash payment, offering one of the largest residential spaces in the area along with one of the lowest prices per square foot compared to competing projects.

The project also offers a flexible payment plan that includes 70% during the construction phase and 30% after delivery over 30 months, with the project scheduled for delivery in December 2027, which enhances its appeal to investors seeking long-term investment opportunities with competitive returns.

The rapid demand for the project reflects the continued demand for projects that combine a strategic location, competitive prices, quality finishes, and flexible payment plans, at a time when indicators show that off-plan sales projects still hold the largest share of real estate market activity in Dubai, driven by investor confidence in the legislative and regulatory environment provided by the emirate.

The company confirmed that opening the escrow account and issuing the sales and purchase agreements represent an important milestone in the project’s journey, and confirm its commitment to the highest standards of transparency and governance, in line with the advanced regulatory system established by Dubai to enhance investor protection and consolidate confidence in the real estate market.

Dubai continues to strengthen its position as one of the world’s leading destinations for real estate investment, supported by a stable economic environment, flexible legislation, and ongoing government initiatives aimed at increasing property ownership, developing innovative financing and payment solutions, and attracting global capital, which is reflected in the continued momentum in launching new projects and achieving strong sales rates in various areas of the emirate.

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