A supply line for goods connects foreign companies with shoppers in Africa.

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- No bank card? No address? No problem. African shoppers are increasingly turning to online shopping from major brands like Amazon and Walmart, even though these companies don't have physical stores in most parts of the continent.

Among the beneficiaries of this shift are local and foreign parcel shipping companies that are using technology and the growing spread of the internet in Africa to overcome obstacles including the lack of official addresses and customers who cannot access traditional banks.

One such company is Afriti, a Senegalese startup. Afriti offers a glimpse into how African shoppers rely on intermediary companies to purchase goods from the US, Europe, and China and receive packages at their homes.

* Delivery without address

Afriti provides shoppers with delivery addresses at warehouses in France, the United States, and China. Multiple purchases per customer can be consolidated and repackaged for shipment to West Africa. Customs duties are paid upon arrival, benefiting local governments.

Customers without bank cards can pay via digital accounts or mobile wallets, which can be topped up with cash at kiosks. Mobile payments are widely used in Senegal and other parts of Africa as an alternative to traditional banking services.

Once the parcels arrive in Senegal, motorcycles and vans parked outside the Afriti warehouse make deliveries in a major city, such as Dakar, using GPS.

Afriti leases its warehouse in France and uses partners in the United States and China to manage trade there.

Aramex, the global logistics company, is a much bigger competitor because it operates two platforms that offer overlapping services.

Although Afriti grew from the close ties between Senegal and France, the former colonial power with a large Senegalese diaspora, Aramex in sub-Saharan Africa relies on the MyUS platform, which provides goods to Americans living in Africa.

Aramex acquired MyUS in 2022, and also operates its own Shop and Ship platform, which also provides delivery services to a number of African countries.

Angola is one of its main destinations, but it also operates in challenging environments, such as Somalia.

Aramex says that sub-Saharan Africa is one of its fastest-growing regions.

Electronics, clothing, toys, agricultural machinery and auto parts are among the most in-demand products.