Kuwait, as part of its ongoing commitment to developing technological education in Kuwait, organized Talabat, the leading online delivery and ordering platform in the Middle East and North Africa region, for its second visit as part of the Next Tech Gen program at the Gulf University for Science and Technology ( GUST ).

The Next Tech Gen initiative is the latest pillar of Talabat’s corporate social responsibility strategy focused on the education sector. It aims to empower and prepare promising student talent to lead Kuwait’s future technology landscape. Through a series of organized monthly visits to educational and academic institutions, the initiative provides an interactive platform where leading company experts share their practical insights in vital technological fields, ranging from product development, data and logistics to artificial intelligence, automation, digital platforms, and marketing strategies.

In the second event of the program, "Talabat" held an interactive session with the participation of 160 students from the Gulf University for Science and Technology who are looking to work in the technology sector.

Commenting on the event, Amal Boukhamsin, Director of Corporate Affairs at Talabat Kuwait, said: “Based on the great interaction we witnessed during the launch of the Next Tech Gen initiative, we are pleased to bring the program to the Gulf University for Science and Technology. She added: “During this session, we focused on the role of data in shaping marketing strategies and guiding decisions and business, and enabling students to understand the practical side of major digital platforms up close.”

For her part, Hawraa Al Saleh, Vice President of the Marketing Club at Gulf University for Science and Technology, said: “Hosting the second Next Tech Gen event gave our students a valuable practical experience that brought them closer to their future work field. We at the university are keen to provide an advanced educational environment that equips students with the skills necessary for success, so we are proud to cooperate with market leaders such as Talabat, as their expertise contributes to enriching the theoretical study and motivating students to achieve their ambitions with confidence.”

The session, presented by Talabat experts, focused on the company's journey of over two decades, during which it transformed from a local food ordering app into a leading regional technology company specializing in data-driven solutions. In addition to showcasing the company's success story, the event highlighted the role of data in guiding marketing communication strategies and supporting informed and accurate corporate decision-making.

Based on its vision of prioritizing human capital, the Talabat team showcased the diverse skills and talents driving the company's success, highlighting the wide range of career opportunities and pathways available. The sessions incorporated real-world examples and open dialogue, fostering genuine learning and direct interaction with the students.

This initiative supports Kuwait Vision 2035 by enhancing local digital capabilities and investing in national talent. As a sustainable knowledge-sharing program, the Next Tech Gen initiative aligns with Talabat's overall strategy to contribute to the development of the country's growing technology ecosystem.

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