• GameSquare unit Stream Hatchet released an esports live streaming trends report showing 2.7 billion tournament hours watched in 2025 across 1,900 events.
• League of Legends, Counter-Strike generated nearly 45% of viewing demand, or 1.2 billion hours watched.
• Co-streaming accounted for 52.9% of esports hours watched, signaling a shift toward creator-led distribution.
• Brand-headlined tournaments drove 27.9% of total viewing time, highlighting growing sponsor-led programming influence.
• Mobile esports drew 42,400 average viewers per tournament versus 38,300 for non-mobile events, indicating stronger engagement in mobile formats.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gamesquare Holdings Inc. published the original content used to generate this news brief on July 08, 2026, and is solely responsible for the information contained therein.